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Steve Howard: Let's go all-in on selling sustainability

The big blue buildings of Ikea have sprouted solar panels and wind turbines; inside, shelves are stocked with LED lighting and recycled cotton. Why? Because as Steve Howard puts it: “Sustainability has gone from a nice-to-do to a must-do.” Howard, the chief sustainability officer at the furniture megastore, talks about his quest to sell eco-friendly materials and practices — both internally and to worldwide customers — and lays a challenge for other global giants.

English
  • Originally Aired October 21, 2013
  • Runtime 15 minutes
  • Content Rating United States of America TV-PG
  • Network YouTube
  • Created April 8, 2015 by
    Administrator admin
  • Modified April 8, 2015 by
    Administrator admin