Home / Series / TED Talks / Aired Order / Season 2014 / Episode 134

Joi Ito: Want to innovate? Become a "now-ist"

“Remember before the internet?” asks Joi Ito. “Remember when people used to try to predict the future?” In this engaging talk, the head of the MIT Media Lab skips the future predictions and instead shares a new approach to creating in the moment: building quickly and improving constantly, without waiting for permission or for proof that you have the right idea. This kind of bottom-up innovation is seen in the most fascinating, futuristic projects emerging today, and it starts, he says, with being open and alert to what’s going on around you right now. Don’t be a futurist, he suggests: be a now-ist.

English Português - Portugal
  • Originally Aired July 7, 2014
  • Runtime 15 minutes
  • Content Rating United States of America TV-PG
  • Network YouTube
  • Created December 10, 2014 by
    Administrator admin
  • Modified December 10, 2014 by
    Administrator admin