Groucho Marx engages in humorous conversation with studio guests followed by a photo recognition game. A contestant attempted to identify up to three celebrity photos, each of which would be flashed on a screen for a half-second. Each photo correctly identified won $500, for a maximum of $1,500; any player who could not identify any of the photos, however, could win a consolation prize of $100 by identifying an "easy picture". On the pilot, this was slightly different: the player was shown a picture for one-eighth of a second, and identifying it was worth $500. If s/he was wrong, the picture was shown again for a half-second and worth $250, then (if needed) a full second for $100.
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