Task: To sell fresh fruit on Moore Street in Dublin city centre. The team that makes the most profit wins.
Task: To organise the launch party of a new computer game. The team that impresses Electronic Arts most wins.
Task: To organise a 30th birthday party for Supermacs. The team who most improved profits were the winners.
Task: Design a "Personal Loan Card" for Blue Cube Loans, and sell the concept of the Card to three retailers. The team who most impresses the three retailers wins.
Task: Shoot and edit a 45 second TV commercial for "The Elysian" development in Cork City. The team who most impresses Michael O'Flynn (Chairman and Managing Director of said development) wins.
Task: Presentation launch of the new 2009 Renault range, and to secure as many sales of used and new cars as possible
Task: Organize a WEEE collection day. The team with the most recycled appliances wins
Task: Develop a new brand for "Travel Value Shopping" outlets of Dublin Airport Authority.
Task: Sell Garmin products across Dublin to make the most profits
Task: Create a new marketing campaign for Appleby Jewellers, in order to attract customers for the Christmas period
Task: The four remaining candidates undergo a sequence of intense interviews by three of Bill Cullen's business colleagues
Raise money for an assigned charity, at a Charity Gala Dinner. Both finalists enlist the help of three of the previously fired candidates
Task: To sell HB Icecream in Dublin city centre. The team that makes the most profit wins
Task: To create an advert for the newly released Samsung Jet mobile phone.
Task: To develop and Pitch a media campaign for software company, The Big Red Book.
Task: To take a run-down rental property of current equal rental value and transform them using products bought from B&Q. Both teams were given €2,500 to spend.
Task: To create an advertisement to promote Meteor Broadband To Go in order to raise awareness and to drive sales of the product.
Task: To create a unique Christmas themed product and the winning product will be onsale in over 470 Spar supermarket stores and all profits will go to the charity Turning The Tide Of Suicide.
Task: To create a new Cadbury's chocolate bar with an Irish twist.
Task: To create a device to measure alcohol units.
Task: To sell nasal strips to pharmacies and gyms.
Task: To promote and present an expo on Microsoft Office Live.
Task: To make a 30 second radio advertisement and a 2 page magazine advertisement.
Task: To face tough job interviews by Bill's experts.
Task: Ford Fiesta Launch
Task: To sell vouchers for the Carlton hotel in two locations; Dundrum Town Centre (Elev8) and Blanchardstown Centre (Fusion). The team with the highest sales wins.
Task: To devise a one day original healthy eating menu for Unislim and to create a radio ad for Unislim to be aired on Today FM, and also plan a radio ad campaign based on a €10,000 budget.
Task: To design a billboard campaign for Lucozade Sport lite drink.
Task: To sell Ryobi power tools.
Task: To create a bus shelter campaign advising the public to recycle electrical goods.
Task: To design and create a calendar for the Ford Fiesta.
Task: To create a Cadbury spots v. stripes games event in a local community.
Task: To create a viral marketing campaign for Appelby jewellers.
Task: To source an Irish product and create a marketing campaign for the product for Spar Ireland.
Task: To create a 30 second cinema advert for a coffee machine.
Task: To create a website concept for Carry Out Off Licences mainly targeting a female audience and to give a wine tasting presentation on their concepts.
Task: Final four candidates were interviewed by Bill Cullen's experts including Gavin Duffy and Mairead Fleming.
Task: The finalist have to create an event where they will each promote three irish products.
Task: To create and name 2 healthy sandwiches from the Spar deli menu and select 2 flavours from the Vit Hit drinks to compliment you diet meal and the team that achieves the most sales wins.
Task: To produce a cd and design the newspaper ad campaign, the sleeve and poster. 100,000 copies of the winning CD will be given away free with the Irish Daily Mail. Each team had to pick 10 new Irish music acts to feature on the CD. The team whose CD impresses the panel of judges the most wins.
Task: To create an app. for Uni Slim.
Task: To demonstrate and design "A Show Your Business Event" for Bank of Ireland. To source local producers and their products and set up the event in Wexford and Galway.
Task: To create an original advertising concept encouraging customers to make their homes more energy efficient with the help of B&Q. And to present the concept as a billboard, which must contain a slogan or tagline relevant to energy saving with B&Q
Task: To relaunch the Cadbury Dairymilk variant Caramello. To create a new packaging design for the Caramello wrapper and to develop a new print ad campaign to support the relaunch of the product
Task: To develop a Guerrilla marketing campaign to communicate Eircom's eMobile's unlimited offering. To present the campaign in the form of a video that has the potential to go viral.