The two remaining candidates are summoned to London's City Hall, where Lord Sugar sets them their final task. They must launch their business, including creating a brand and unveiling their campaign to an audience of 200 leading industry experts. One finalist has a bad start when they ignore advice from a market leader, while the other must prove their numbers stack up when they encounter potential funding issues. In the boardroom, business plans are evaluated and advertising campaigns assessed, before Lord Sugar selects his next business partner.