As news of Assassin's Creed: Syndicate's microtransactions spreads, some folk roll their eyes at the usual pundits beating a dead horse and reiterating the same old outrage. This, friends, is how The Silence spreads. The Silence is what publishers want. They keep their mouths shut and wait for their audience to get bored of the latest scandal. It's an effective tactic, one that creates aggressive and infectious apathy. That apathy is then used to lash out at others who won't "get over it" and continue to talk about scandalous antics. So let's talk about that, and the power noise has when it transcends that silence. Also, Jim has never heard of Jimsaw.