Marvel's Avengers has only been out for a matter of weeks and it's already going the way of Battleborn, or Evolve, or Anthem, or indeed any other failed "live" game. The comparisons to Anthem are most apt - a cynically motivated loot-based "AAA" disaster with an embarrassing dip in player numbers soon after launch. It turns out not even the Marvel name can keep players attached to a sinking ship. Can we finally admit the "live service" gold rush has been like every gold rush? Can we just admit that the few success stories do not outweigh the mountain of failure surrounding them?