It's been another tough week for Facebook, as the world's biggest news brands publish co-ordinated and critical stories, all based on whistleblower Frances Haugen and her trove of documents. How did Haugen, a former Facebook product manager, come to have such strong media and PR support? Facing difficulties in the real world, Facebook are investing heavily in alternative reality. But what exactly is the 'metaverse' and how soon before we all live in it?