How does pure mathematics apply to our daily lives? Subscribe for regular s–“math phobia”. Her first popular math book, How to Bake Pi, was published by Basic Books in 2015 to widespread acclaim including from the New York Times, National Geographic, Scientific American, and she was interviewed around the world including on the BBC, NPR and The Late Show with Stephen Colbert. Her second book, Beyond Infinity, was shortlisted for the Royal Society Science Book Prize. This talk and Q&A was filmed in the Ri on 2 July 2018. --- A very special thank you to our Patreon supporters who help make these videos happen, especially: Alessandro Mecca, Ashok Bommisetti, Avrahaim Chein, bestape, Elizabeth Greasley, Greg Nagel, Lester Su, Rebecca Pan, Robert D Finrock, Roger Baker, Sergei Solovev and Will Knott. --- The Ri is on Patreon: https://www.patreon.com/TheRoyalInstitution and Twitter: http://twitter.com/ri_science and Facebook: http://www.facebook.com/royalinstitution and Tumblr: http://ri-science.tumblr.com/ Our editorial policy: http://www.rigb.org/home/editorial-policy Subscribe for the latest science videos: http://bit.ly/RiNewsletter Product links on this page may be affiliate links which means it won't cost you any extra but we may earn a small commission if you decide to purchase through the link.