Gustav Kuhn performs magic to illustrate the neuroscience and psychology of how we can be duped by misdirection and optical illusions. Subscribe for regular science videos: http://bit.ly/RiSubscRibe Gustav's book "Experiencing the Impossible" is available to buy now: https://geni.us/W4FpcaN This talk was hosted in conjunction with U3A. Gustav Kuhn is a Reader in the department of Psychology at Goldsmiths, University of London, and director of the MAGIC Lab. He is the leading researcher in the science of magic and he has authored over 70 scientific papers and a highly acclaimed book on the Science of Magic (Experiencing the Impossible, MIT press). He is also president of the Science of Magic Association, and a member of the Magic Circle. This talk was filmed in the Ri on 7 October 2019. --- A very special thank you to our Patreon supporters who help make these videos happen, especially: Andrew McGhee, Dave Ostler, David Lindo, David Schick, Erik Shepherd, Greg Nagel, Jan Bannister, Joe Godenzi, John C. Vesey, Kellas Lowery, Lasse T. Stendan, Lester Su, Osian Gwyn Williams, Paul Brown, Rebecca Pan, Robert Hillier, Robert Reinecke and Roger Baker. --- Subscribe for regular science videos: http://bit.ly/RiSubscRibe The Ri is on Patreon: https://www.patreon.com/TheRoyalInstitution and Twitter: http://twitter.com/ri_science and Facebook: http://www.facebook.com/royalinstitution and Tumblr: http://ri-science.tumblr.com/ Our editorial policy: http://www.rigb.org/home/editorial-policy Subscribe for the latest science videos: http://bit.ly/RiNewsletter Product links on this page may be affiliate links which means it won't cost you any extra but we may earn a small commission if you decide to purchase through the link.