→Subscribe for new videos every day! http://bit.ly/todayifoundoutsubscribe →Why Do Superheroes Wear Their Underwear on the Outside?: http://bit.ly/1Ow7J0K Never run out of things to say at the water cooler with TodayIFoundOut! Brand new videos 7 days a week! More from Today I Found Out: The Difference Between Concrete and Cement http://bit.ly/1gPX1XK The Real Moby Dick http://bit.ly/1TTraUf Why Superheroes Wear Their Underwear On The Outside http://bit.ly/1HLvFLb In this video: Ratner was the CEO of the Ratners Group, jewellers that shook up the usually stiff and inflexible jewellery market by aiming some of its products at the working class through a chain of shops colloquially known as “Ratners.” Although the chain was widely ridiculed and considered “gaudy,” “tacky” and “cheap” by the press and other jewellers, many wanting to buy jewellery and not break the bank flocked to the stores, turning Ratners into a household name throughout England in the 1980s. Want the text version? http://www.todayifoundout.com/index.php/2014/04/speech-cost-nearly-billion-dollars/ Resources/Further Reading: http://www.telegraph.co.uk/news/uknews/1573380/Doing-a-Ratner-and-other-famous-gaffes.html http://www.businessblogshub.com/2012/09/the-man-who-destroyed-his-multi-million-dollar-company-in-10-seconds/ http://books.google.co.uk/books?id=CSxQ07JVfS4C&pg=PA179&lpg=PA179&dq=Gerald+Ratner+tacky&source=bl&ots=FKxEI-Mcjh&sig=O5RGh7zsHBXwNg9nOVEAYGMuuIA&hl=en&sa=X&ei=-o-eT8_GCubg0QHFvvzxDg&redir_esc=y#v=onepage&q=Gerald%20Ratner%20tacky&f=false http://www.thisismoney.co.uk/money/markets/article-2371730/GERALD-RATNER-INTERVIEW-How-I-cut-cr-p--The-return-UKs-biggest-online-jeweller.html http://www.independent.co.uk/news/business/ratner-losses-mean-closure-of-330-shops-1541709.html http://books.google.co.uk/books?id=q-A6EYg1m8MC&pg=PA82&dq=Petticoat+Lane+Market+Gerald+Ratner&hl=en&sa=X&ei=zbVCU7DGOKPD0QWliIHICQ&ved=0CD4Q6AEwAA#v=onepage&q=Petticoat%20