→Subscribe for new videos every day! https://www.youtube.com/user→’t all that rare. In fact, the reason diamonds cost so much is more due to savvy (and sometimes unethical) business practices and incredibly successful advertising campaigns than the actual inherent value of the stone based on supply and demand, something anyone who has actually tried to sell a diamond quickly comes to realize. Here now is the story of how and why we all fell in love with diamonds. Want the text version?: http://www.todayifoundout.com/index.php/2015/03/truth-diamonds/ Sources: http://www.businessinsider.com/history-of-de-beers-2011-12?op=1 http://io9.com/5902212/ten-gemstones-that-are-rarer-than-diamond http://en.wikipedia.org/wiki/De_Beers http://en.wikipedia.org/wiki/Cecil_Rhodes https://books.google.com/books?id=7x2RpxazdxwC&pg=PA376&dq=The+Story+of+De+Beers+Chilvers&hl=en&sa=X&ei=YNoJVb-HDcWqNv7CgbgJ&ved=0CD0Q6AEwBA#v=onepage&q&f=false http://en.wikipedia.org/wiki/First_Boer_War https://books.google.com/books?id=HWjxlzka9xMC&printsec=frontcover&dq=Diamonds,+Gold,+and+War:+The+Making+of+South+Africa&hl=en&sa=X&ei=PtEJVYimKdHfsAS62YHYAQ&ved=0CB0Q6AEwAA#v=onepage&q&f=false http://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/ http://pages.stern.nyu.edu/~lcabral/teaching/debeers3.pdf http://www.telegraph.co.uk/finance/newsbysector/industry/mining/8318734/History-of-De-Beers.html https://books.google.com/books?id=efe7AQAAQBAJ&pg=PA218&dq=the+book+of+diamonds&hl=en&sa=X&ei=S5sJVb7qJ8aUNtvcgKAI&ved=0CB0Q6AEwAA#v=onepage&q&f=false http://historyproject.ucdavis.edu/lessons/view_lesson.php?id=21http://www.noeasyvictories.org/books/ksmr01.pdf