January 17, 2017 Conceived in early 1990, the MagiCan campaign was supposed to be the spearhead of a massive summer promotion the cola giant dubbed “Magic Summer ’90”. In a nutshell, the promotion involved hiding cash prizes ranging from $5-$500, as well as some other goodies such as coupons for free Coke, inside of 750,000 of the several hundred million cans of Coke that would be distributed during the summer. Want the text version?: http://www.todayifoundout.com/index.php/2016/09/time-coke-spent-100-million-filling-cans-water-smelled-like-farts/