March 1, 2018 For fashion, even war is no excuse to let standards slip, as many British women found out during WW2. As part of doing their part for King and Country, they were strongly encouraged to contribute to the war effort by looking their best at all times. In fact, one bit of British war propaganda was literally “Beauty is your duty”… As you might imagine, this led to some rather ingenious solutions to solve the inevitable shortages of cosmetics and clothing that arose as a result of wartime rationing. Want the text version?: http://www.todayifoundout.com/index.php/2017/11/gravy-stockings-tnt-hair-dye-fashion-ww2/