Check out Cheddars video: →→Subscribe for new videos every day! https://www.youtube.com/user/TodayIFoundOut?sub_confirmation=1 Never run out of things to say at the water cooler with TodayIFoundOut! Brand new videos 7 days a week! In this video: If Coca-Cola’s own marketing is to be believed, few things are more satisfying than a cold drink on a hot day. Tacking on to a string of hilarious missteps in the late 20th century Want the text version?: http://www.todayifoundout.com/index.php/2018/02/time-coca-cola-tried-introduce-vending-machines-charged-hot-days/ Sources: http://www.nytimes.com/2005/06/27/business/why-variable-pricing-fails-at-the-vending-machine.html http://www.nytimes.com/1999/10/28/business/variable-price-coke-machine-being-tested.html https://books.google.co.uk/books?id=oZqLLHuZSiQC&pg=PA226&lpg=PA226&dq=coca+cola+variable+price+vending+machine&source=bl&ots=kYpZvvlY57&sig=YNoE1kugHXNLhEcA6a0h-ochK9s&hl=en&sa=X&ved=0ahUKEwip3IHs5cPZAhVJIMAKHX9dCzw4ChDoAQgvMAI#v=onepage&q=coca%20cola%20variable%20price%20vending%20machine&f=false https://www.theguardian.com/business/1999/oct/29/5 http://archive.fortune.com/magazines/fortune/fortune_archive/2000/01/10/271736/index.htm http://news.bbc.co.uk/1/hi/world/americas/492475.stm https://books.google.co.uk/books?id=g6Q3c8-AbSgC&pg=PA37&lpg=PA37&dq=In+a+final+summer+championship,+when+people+meet+in+a+stadium+to+enjoy+themselves,+the+utility+of+a+chilled+Coca-Cola+is+very+high&source=bl&ots=YB24qa7kaY&sig=tsptYGBmcy83Fmsw_Am8Wt7pzV0&hl=en&sa=X&ved=0ahUKEwjSkpSB6sPZAhVJLcAKHXXgBnQQ6AEIKjAB#v=onepage&q=In%20a%20final%20summer%20championship%2C%20when%20people%20meet%20in%20a%20stadium%20to%20enjoy%20themselves%2C%20the%20utility%20of%20a%20chilled%20Coca-Cola%20is%20very%20high&f=false https://en.wikipedia.org/wiki/Douglas_Ivester http://articles.latimes.com/1999/dec/07/business/fi-41299 http://www.nytimes.com/1997/10/24/business/ivester-is-named-to-top-posts-at-coca-cola.html https://