Designer Keisuke Yoshida is unafraid of change. A few seasons ago, during the 2016 Spring/Summer Fashion Week Tokyo, he caused a stir on the runway with what became known as the "Gamer Look". It was as if a video game-loving teenager had wandered onto the catwalk, and the look spread like social media wildfire. The portrayal of "regular" kids in a swank mode setting offered up a new approach to fashion. Not one to lean on past praise, however, Yoshida stunned fashion insiders the following year, in the 2017 Spring/Summer season, with an abrupt shift to mode clothing. Meet the powerful mind behind the unassuming smile and hear his refreshing take on the role of fashion.