The 45 per cent of women in the UK who are a size 16 or above often feel poorly served by the fashion industry. These curvy ladies who love their clothes are faced with frumpy, poorly fitting outfits and scaled-up versions of a size 10 garment which rarely suit anyone larger. Trinny and Susannah aim to prove to retailers that bigger women can look fabulous in stylish clothes, and want to design their own plus-size range.