Sarah Beeny visits Tideswell in the Peak District, where residents are battling to halt the village's decline by opening a cookery school and introducing a quality mark to reflect the excellence of local produce. Helping them is village champion Tim Nicol, who has experience of launching new food brands in the UK, but experiences trouble selling his idea for pink granite worktops to the cookery experts. However, the project runs into more serious problems when shopkeepers view the new concern as a threat rather than an asset.