Per capita, South Koreans consume the most instant noodles per year compared to the rest of the world. How did instant noodles become as synonymous as Kim chi in Seoul? What's the difference between red and white soup instant ramen? Why the national affinity to all things hot and spicy? A visit to Nong Shim, Samyang, and Paldo -- the 3 largest instant noodle makers in Korea, gives Kai some answers. A little bit of navigation, some footwork and some belly flexing lead Kai to 3 wholly unique instant noodle cafes in Seoul. He is determined to slurp up all the diverse flavours Seoul has dished up one spicy bowl at a time. And conversations over lunch, dinner and supper with friends leaves Kai with a complete picture of out how this megacity came to be a veritable instant noodle paradise.