The story unfolds on a crowded beach where Popeye and Olive Oyl are enjoying their day. Olive remarks, "Oh, Popeye, the beach just sands me!" As they settle in, a muscular lifeguard notices Olive and becomes infatuated with her. He approaches Olive, attempting to flirt with her, which leads to a rivalry between him and Popeye. The lifeguard challenges Popeye, leading to a series of comedic confrontations. Eventually, Popeye consumes his spinach, gaining the strength to defeat the lifeguard and win Olive's affection.