First 50 people get $ 5 0 off t→→Subscribe for new videos every day! https://www.youtube.com/user/TodayIFoundOut?sub_confirmation=1 Never run out of things to say at the water cooler with TodayIFoundOut! Brand new videos 7 days a week! More from TodayIFoundOut: Why Do We Say Costs Can be Footed By Someone? https://youtu.be/eEojr1EFP_M In this video: Few companies have a rivalry as fierce and longstanding as PepsiCo and Coca-Cola and in their never ending battle for soda market dominance each company has gone to some spectacular lengths to screw over the other. Arguably the most fiendishly genius move of all was one made by Coca-Cola in the early 1990s- a move that basically involved intentionally releasing a terrible product purely to try to screw over by association a similar product released by Pepsi. Want the text version?: http://www.todayifoundout.com/index.php/2018/10/that-time-coca-cola-released-a-new-soda-just-to-spite-pepsi/ Sources: http://www.kylemurray.com/papers/NDM-JCR14.pdf http://www.nytimes.com/1992/12/15/business/company-news-coke-adds-a-clear-cola-to-its-new-age-stable.html http://www.slate.com/articles/life/drink/2008/11/the_long_slow_torturous_death_of_zima.html http://uk.businessinsider.com/crystal-pepsi-creator-david-novak-its-failure-taught-important-lesson-2016-7 http://www.duetsblog.com/2010/09/articles/branding/when-holes-in-markets-cant-be-filled/ https://www.today.com/food/crystal-pepsi-coming-back-stores-t114089 https://books.google.co.uk/books?id=eVn83PvbX-IC&pg=PT92&lpg=PT92&dq=That+was+its+problem.+It+was+perceived+to+be+a+medicinal+drink.+Within+three+or+five+months,+Tab+Clear+was+dead.+And+so+was+Crystal+Pepsi&source=bl&ots=J0CmotMil8&sig=_5QRtbNNcr89bPpSG2G_9yaQJTo&hl=en&sa=X&ved=0ahUKEwiE_YDR68fWAhVjJsAKHY2MDUgQ6AEIMzAC#v=onepage&q=That%20was%20its%20problem.%20It%20was%20perceived%20to%20be%20a%20medicinal%20drink.%20Within%20three%20or%20five%20months%2C%20Tab%20Clear%20was%20dead.%20And%20so%20