Ah E3, possibly the most emotionally charged event of the year for gamers. During the weeks leading up to it, we as people absorb a lot of information to prepare for it. Expectations are high, hype trains are loaded, and subreddits are salty. But what makes people behave the way they do during this event? And why is it both incredibly fun and heartbreaking? Today, I’ll be talking about how priming, social psych, and developmental psych all influence our thoughts and actions during E3. Thanks for joining me on this Special Edition of Psych of Play!